Cariad Blooms

The scene

Picture this scene - a florist needing a site to get inquiries straight to her inbox. 

I’ve seen many florists on IG redirecting to a Google Form and I’ve always wondered why they didn’t go for a site instead …  Anyway …

Here’s how I worked on Cariad Blooms website (beautiful name, isn’t it?) Hope it inspires you. 

The problem

She needed a professional site for many reasons:

1. To present her services (events and weddings, bouquets, flower subscriptions, …)

2. To showcase her recent works

3. To let customers order their bouquet and ask for a wedding quote

The setup

We started with a questionnaire where I asked her to give me all the important details I needed to know to see if we were a good fit. 

After gathering all the information, we scheduled a Zoom Call for a quick introduction. We discussed everything required of each other and I started designing the next working day. 

The design process

Defining the menu precedes the design process: how many pages, which one should be highlighted, how many pictures are available and so on. 

The Homepage design begins after analysing the website inspirations she shared in the questionnaire. I was able to work on the services page after getting the materials I needed.

Most of my inspiration came from the 2 websites she mentioned in the questionnaire. I added a personal touch here and there to reflect her aesthetic.

A working week looked like this:

1. Creating a page - asking for feedback at the end of the day

2. Tweaking and doing minor edits the next day and creating a new page afterwards
   

And it went on like this for the entire desktop design.

I only optimised for mobile once the desktop version was fully approved.

What I liked about the project

• The branding I’m not gonna lie (the colors and typography)

• The pictures are stunning

• The fluidity of our communication

I’ve done On-Page SEO work after the design and I gave her a set of keywords suggestions and an SEO guide to help write her content. 

Project duration

3 weeks and a few days

The outcome

A beautiful site solving the problems referred above, coming with a bonus. Her site can start ranking on Google when she gets her own domain name. 

Reach out now if you need a website for the same reasons listed in this post. Learn more about my services here and Message me on IG for an instant reply. 

The review

✯✯✯✯✯

"Francia did an amazing job on my website! She worked with me closely every step of the way to ensure that everything was to my liking while also being florist specific SEO friendly. She was professional, timely, and very responsive to messages and questions. Her work on my website was amazing. If you are a florist in need of a website, don’t hesitate to reach out to her!"

Loved the brown and classy palette? Check out this luxurious site template for floral event designers and see if you like it: Juliana Flower Studio (brown, white and orange color palette)

I’m available for your web design project. Learn more about my web design process and reach out when you’re ready for magic. 

You can also visit my website template store if you want a beautiful website in just a few clicks.